What’s Up: Hard iced tea, but make it famous.
Ever thought, “This iced tea could use a splash of chaos (and alcohol)”? Well, so did Casey O’Gorman—yes, that Casey, winner of Love Island All Stars 2025 and connoisseur of good vibes. He clocked a gap in the UK market for boozy iced tea and decided to go all in. That’s where I came in.
Tasked with building the brand from scratch, I created a bold, instantly recognisable logo based on Casey’s now-iconic tongue-out expression (cheeky, viral, very TikTok-core). It became the heartbeat of the brand; loud, energetic and unapologetically fun.The identity was made to flex, with custom logo variations for different events, flavours and collabs. Whether it’s festival season or a quiet BBQ (lol, as if), the brand shows up with the same energy as Casey walking into the villa.
Now it’s not just a drink, it’s a movement. Multiple flavours in and more brewing (pun 100% intended). Who knew iced tea could go this hard?
Photography shot by my good friends @ Creative Chapters
Project type: Brand & packaging
Industry: Food & beverage
Services: Strategy / Branding / Packaging
The brand inspired a photoshoot like now other, taken in the open air, full-view (you’ll see why this was risky later down the scroll) and with a prop or two. But mostly, the can gave the energy, mirroring Casey’s and Seb’s own inner recklessness, giving us a suite of images that hit the brand personality nail right on the head. Big vibes, no cares, all the fun.
