Papa Johns Birds of Prey: one slice short of sane.
This campaign was cooked up for Papa John’s in partnership with Warner Bros, just in time for the release of Harley Quinn: Birds of Prey. The brief? Smash together the world of pizza and Harley-level chaos in a way that actually made sense. I created a visual that looked like Harley had just mallet-ed her way through a wall—and behind it? The Papa John’s logo, looking bold, smug, and slightly traumatised. That image became the hero of the campaign and inspired a range of other deliverables throughout the campaign, such as a limited edition pizza box, TV advert, social media, launch events and print collateral – it was enjoying chaos. Getting to shape such a wide-reaching campaign—across concept, content and creative—was a masterclass in big-brand energy.
Project type: Partnership campaign
Industry: Food & beverage
Services: Creative / Copywriting / Print Design / Social / TV advert
Using a bank of assets provided by Warner Bros I went about created artworks for the campaign that married Harley Quinn to Papa John’s (The Joker wasn’t be happy). This required photoshop work, firstly created the iconic smashed wall as our hero visual, followed by visuals such as these to keep the campaign alive and kicking (literally).
As an energetic wrap up a Birds of Prey themed event was hosted in London, invite-only for relevant influencers who had a bit of a Harley Quinn Edge. Here, we showcased the campaign artwork, had (some messy, hello hammer smash) activities and a roller disco—Harley would be proud, if not, she’d of probably pummelled us.